While the number of users on Facebook continues to grow, the question “will Facebook be surpassed by another social networking site?” remains. The site remains popular among younger adults, but younger teenagers are moving away from Facebook for other options, such as Instagram or Snapchat. Is Facebook doomed? Here are some reasons why it may not. Listed below are some of the most common reasons why Facebook might not be surpassed by another social networking site.
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First and foremost, the success of Facebook is due to its popularity. It started as a Harvard-exclusive network, and gradually expanded to other universities, high schools, and corporations. In addition, users had to sign up with a verified email address to access the site. In September 2006, Facebook opened membership to anyone thirteen years old and older. However, this growth rate may not last. Regardless of the reasons, Facebook has earned the reputation of being the social networking site of choice.
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The social networking site has changed a few things in recent years. It introduced the Like button to allow users to share their interests with others. By enabling users to share what they liked back to their Facebook profiles, Facebook has made it easier for brands to target their advertising campaigns. Moreover, Facebook users spend more time on the site when they see content they like. Hence, Facebook is facing tough competition in the digital marketing space.
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