To succeed in entertainment marketing, you must understand what drives consumer interest and loyalty to your brand. Today, consumer behavior is increasingly digital, and entertainment marketing initiatives must focus on increasing word-of-mouth, generating conversations, and increasing user consumption. This can be achieved by creating FOMO (fear of missing out) and encouraging word-of-mouth among friends. The key to success is to understand how your audience consumes entertainment content and how to make them raving fans.
Celebrity endorsements are another proven entertainment marketing strategy. Brands can promote a product through an endorsement by a celebrity, which strengthens the relationship between the brand and the fan. Sometimes, the products are presented in the character’s environment, but the product is essential to the show or movie. A case in point is the film “E.T.”, which starred George Clooney. Reese’s Pieces, a chocolate brand, benefited from this partnership.
Social media is also a valuable tool in entertainment digital marketing. Many actors and actresses have their own official accounts on popular social media sites such as Facebook and Twitter. Using these sites for marketing and public relations allows these celebrities to communicate directly with their audience. They can also use these platforms to endorse a product, such as a new line of clothing or a new series. But despite all these opportunities, you must be prepared to engage with your audience on these platforms to ensure that your fans will keep coming back to your content.
Entertainment marketing strategies are more effective on cord-cutters than traditional television viewers, with half saying that entertainment marketing influences their buying decisions. The industry is experiencing an increased interest in online gaming, as well as cord-cutting and the broader entertainment market. In the meantime, experiment with entertainment marketing strategies to get the results you’re looking for. These tactics have proven effective and are likely to grow in importance over time. So get out there and start testing them for yourself!
