Are you looking to build a website for your small business where you can attract new clients? As with everything else, getting started is usually the hardest part. However, building a small business website has become easy, with little coding knowledge required. Having a website benefits your business because it allows you to reach a global audience, allows people to find you easily, increases your brand awareness, enhances easy customer engagement, and serves as a sign of professionalism and credibility.
A Business website is a platform where you can display your product and service, allowing you to increase your revenue and establish yourself. If you are yet to set up your business website, don’t worry—this article breaks down all the important steps required to get you started and is budget-friendly.
1. Choose a website builder.
Website builder are tools that allow you to design, customize and add features to your web page. Using a website builder is a great idea for designing a simple business website, as it is easy to use and does not require any user experience. Before settling for a website builder, consider the following factors.
• E-commerce capabilities – this allows you to keep track of your financial progress and transactions.
• Types of payment plans available.
• Ease of use and simplicity.
• Customization options and functionality.
2. Secure a reliable Web hosting provider.
A web hosting plan is typically where your website is stored. A web hosting provider stores the information uploaded on your website and makes it accessible to your customers. The best hosting plan for small businesses is shared hosting.
Shared hosting is cost-effective, easy to self-manage, and requires no technical knowledge. When picking a web hosting provider, evaluate the following factors.
• Average uptime – this is the amount of time your online services are up and running. An uptime below 99.9% is a red flag, and it means you should opt for another web host provider.
• Availability of 24/7 customer support
• Time taken for a web page to load.
• Security and storage backups.
• Scalability and bonus features.
3. Domain name.
A domain name is your small business web address – it makes it easier for customers to find you online. A domain name that aligns with your business product and services can help you rank high in Google search engines.
How to choose the right domain name
• Keep it short and easy to remember and spell.
• Choose a brandable over a generic domain name.
• Avoid using numbers and hyphens.
• Include your business name.
• Look if it’s trademarked
• Use the appropriate extension.
4. Design
Your web designs echo your business personalities and brand values. This implies that the design and every element used in your website should align with your brand’s goals. Consider the following when designing a website.
• Having a logical page that is easy to navigate
• Design a welcoming home page.
• Use high-quality images.
• Ensure the design is mobile-friendly.
• It should seamlessly connect with your social media platforms.
5. Collect high-quality content for your website.
In today’s online realm, high-quality content is king. Add meaningful and engaging content that attracts and entices visitors to your website and keeps them wanting to come back for more.
6. Market and optimize your business website for search engines.
Search engine optimization is very vital to your business because it allows you to rank high in Google, and increase your product and service visibility. Optimize images, get backlinks from authoritative sites , and make your site crawlable to improve your SEO. Additionally, market your website to drive more traffic to your site.
Conclusion.
Having a successful and credible website makes all the difference in your small business. With the right website builders and approach, you can set up a rewarding website. Embrace the tips given here above and expand your business opportunities in the online space.
