A nonprofit social media strategy is an integral part of strategic marketing for nonprofits. This strategy will include several key elements, such as determining your target audience, identifying the best platform, and creating high-quality content regularly. You will also want to create a strategy for maintaining good social media relationships. If you are unsure of how to begin, a nonprofit social media strategy example can help.
Content is king in social media and nonprofits should understand this fact and build their content strategy accordingly. Visual content gets more shares and attention than text, so use pictures and videos to tell your nonprofit story. If you have a website, include links to it in all of your posts. This will help you increase your site’s traffic and increase your chances of showing up on the first page of Google.
Research each of the major social media platforms to determine which one best suits your nonprofit’s goals. Learn what kinds of content perform well on each platform and what types of interaction they provide. Many platforms will provide best practices and resources to help nonprofits succeed on these platforms. For example, Facebook has a social media content planner that walks nonprofits through the best times to post and interact with their audience.
Social media is fast-growing, and nonprofits should take advantage of this. For instance, Facebook Messenger now has over a billion users. This represents a big opportunity to connect with audiences in a meaningful way. For nonprofits, implementing chatbots is a great way to communicate with donors and members. Some platforms even allow nonprofits to use donation buttons and stickers. These can help nonprofits expand their audience outside of their normal market and appeal to a younger or global audience naasongs.net.
