How much time should social media marketing take each business week? That’s a question that has been haunting businesses for years. However, the answer to this question can vary greatly depending on your business and audience. If you’re looking to boost your social media presence, you should set aside time to perform some of the following tasks. In this article, we’ll take a look at the most important social media tasks and how long they should take.
Schedule your posts ahead of time. This will ensure that you don’t scramble to post something at the last minute. Plus, it will give you consistency in your social media presence. For instance, you can schedule 3 or 5 tweets for the following week on Friday afternoon and schedule a couple of LinkedIn posts for Monday morning. Then you can start working on your social media campaign. As a rule, it will take longer to create a campaign than to maintain it.
Make sure you have measurable, specific goals and benchmarks. Your goals should be challenging, relevant, and attainable. It is easy to give up if your goals are too difficult or unrealistic. Set a weekly time frame and stick to it. If you don’t reach them, it will become easier to quit later. You should spend at least 10% of your week on social media. You can even combine multiple tasks to see how much time it takes to maintain your presence on social media.
Make your content relevant to your brand. If you post content that is irrelevant to your brand, it may confuse customers and make them cynical about your business. As a result, 51% of people just starting social media marketing spend less time on social channels than those with experience. However, more experienced marketers spend more time than beginners. You can see the benefits of a social media strategy if you follow the steps outlined below.
Make sure you set expectations with your stakeholders. When implementing a new technology, be sure to spend a certain amount of time researching it online. If you’re trying out a new technique, research is essential to avoid getting negative feedback, so you should set a time to learn about it. In other words, your research can eat up adequate time each week. And if you’re using social media as an additional strategy, consider the benefits and set expectations masstamilan.
It’s also important to consider your audience. Many large companies will publish 50 or more posts per day. That’s over four hours per day! For a solo business owner, that is simply not possible. It’s better to focus your time on the platforms your target audience is most likely to be using. Ultimately, quality is what counts, so you should focus on quality over quantity. So, how much time should social media marketing take each week?
It’s hard to gauge the real results of your social media marketing strategy. You need to set measurable goals and track the key performance indicators. If you’re not seeing results within six months, you need to make changes. If you’re looking to boost sales, start adding a blog to your website. And add a Twitter account for more interactions. In 90 days, you’ll see results.
